It’s that time of year again! We’re packing our bags and finding our passports to prepare for the RSA Conference in San Francisco. This comes as part of Australia’s Cyber Security Trade Mission to the US, in partnership with Austrade, which kicked off this week.
Attracting delegates from all over the world, the conference is an amazing opportunity to discuss the latest trends in cyber and connect with industry leaders. In 2018, the conference attracted over 42,000 attendees and boasted over 550 expert-lead sessions - but 2019 promises to be even bigger.
This year, Austrade and AustCyber have partnered again to deliver a targeted mission program of panels and events that are designed to provide market insights, collaboration opportunities and export pathways.
We caught up with three companies from last year’s trade mission to learn about their experiences, including at the RSA Conference, and what they are expecting this year.
“The best thing about the 2018 conference was the community feel. RSA is a global gathering where best practice and new technologies are shared among like-minded people. I learnt a lot last year in the session by the Secretary of the Department of Homeland Security (DHS), Kirstjen Nielsen. She covered the strategies the DHS is using to reach its cyber security goals, which was a highlight for me.
“In 2019 I’m looking forward to seeing more women at the conference. I’m particularly excited about the ‘She speaks security’ session that brings together established organisations to engage, encourage and support women in cyber security. Any initiatives to promote diversity are important.”
“Last year, we found several new mentors for CyRise from the Australian contingent, but I think the most useful thing was being able to bring back insights about competitive areas and product offerings in cyber security.
“A lot of global reach and partnership opportunities are now emerging from the connections we made last year. In 2019 we expect to sign at least one, possibly two, partnership agreements as a result of networking. I’m also looking forward to seeing one of our portfolio companies, SecureStack, present at the Early Stage Expo (ESE).”
“The most valuable experience from the 2018 US trade mission was the opportunity to pitch our ideas. It was great to be part of a team and to make observations about the global market as well as reflect with others in the same industry. During the 2018 mission, we learnt tips from other businesses on how to succeed both in and out of Australia. All of this has helped our company progress in the subsequent year.
“In 2019 we are looking forward to testing our refined ideas on a global stage, getting out of our comfort zone, meeting new people and organisations as well as working out how to open export markets and partner with international organisations.”
AustCyber is delighted to be co-lead the US Trade Mission for another year. Follow us on social media for regular updates and watch this space in preparation for next year!